This video focuses on the contrast between different countries, such as Singapore where merchants rapidly adapt to new technologies in an economy where overheads are so high, to Thailand where adoption is more gradual due to lower operating costs and greater reticence about e-commerce given less than ideal previous experiences. Sid also expands on the need for companies (especially start-ups like Eatigo) to decide early on their branding and marketing strategies, comparing companies such as Uber with its more generic experience across markets to the like of Go-Jek which attempts to tailor services to each jurisdiction and adopt localized branding. He re-iterates how crucial it is for companies to understand the culture of where they do business, be reactive, and offer customers what they want and not the other way round.
Partner; Head of DFDL India Desk;
Head of the Regional Banking and Finance Practice Group & Head of the Indonesia Practice Group