Brand history

DFDL was formed in Vientiane, Lao PDR in 1994 by four founding partners. In 1995, DFDL opened its second office in Phnom Penh, Cambodia, which, since then, has advised on pioneering transactions across the various emerging markets of Southeast Asia and beyond. As the firm has grown exponentially across the Mekong Region, Southeast Asia and beyond, the decision was made to unite the firm’s international offices under one single unitary brand: DFDL.

DFDL was founded with the unique vision to be the first leading international law firm specialized in emerging markets with pan-regional legal and tax expertise throughout the Mekong Region, and now, Southeast Asia, South Asia, to the Middle East, and beyond.

1994-2014 : From DFDL Mekong to DFDL

brand-history

As the firm continues to expand from the Mekong Region into the rest of Southeast Asia, South Asia, and beyond, new DFDL entities and practice groups have been established in Singapore, Bangladesh, and Indonesia. To better support the international development and reach of our firm, DFDL was adopted in 2012 as the new global name.

Branding Evolution

Our firm has evolved as it has grown from a local firm to an international firm. Our different brand signatures illustrate the evolution of our firm. Although the firm has been constantly evolving since 1994, they remain embedded in the firm’s DNA.

  • Our people, our strengths
    As a services business, it is the people who make the firm, and at DFDL, we are only as good as our people. Since its inception, we have always been dedicated to recruiting and retaining the best talent.
  • One region one firm
    DFDL is an integrated international law firm providing our clients with the same quality of services and standards wherever they invest.
  • Pioneers in emerging markets
    Since its inception, DFDL has demonstrated a strong capacity to establish operations in new frontier markets. Performing firsts in emerging markets and developing unique local expertise for the benefit of our clients is one of our trademarks.
  • Excellence, Creativity, Trust, since 1994
    DFDL’s values are a reflection of our quality and the conduit of our success.

Brand Design

The Origin of the Symbol

content-dfdl-logoThe shapes were inspired by the symbolism of harmony between the heaven (roundel) and the earth (square).