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Eatigo: From Inception to Expansion Across Asia – Episode 3: Responding to Varying Customer Behaviors on a Common Platform

DFDL’s Vinay Ahuja and Company’s Co-founder and Group CFO Discuss Eatigo’s Success in Bringing Technology Used in Airline Ticket and Hotel Room Reservations to the Restaurant Table
Episode 3: Responding to Varying Customer Behaviors on a Common Platform

Eatigo first entered the market in one advanced and one developing economy, Singapore and Thailand, with the aim of learning what approach works best for both. Sid comments on Singaporeans’ more direct approach, where they are very specific in what they are looking for, compared to the average Thai customer who likes to browse and see what is available. Sid discusses the challenges of creating a reservation platform able to cater for a wide variety of customer behaviors and preferences.

Previous episodes

Episode 1: Bringing Online Reservation Technology to the Restaurant World

Episode 2: Cultural Set-Up Across Countries – One Size Does Not Necessarily Fit All

Next episodes

Episode 4: Changing Dining Habits

Episode 5: Merchants in Different Countries and How They Adapt to New Technology

Episode 6: Cross-cultural Human Resource Management – The Key to Success

DFDL Contact

Vinay Ahuja

Partner; Head of DFDL India Desk;

Head of the Regional Banking and Finance Practice Group & Head of the Indonesia Practice Group

DFDL Thailand